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Rhare is a feeling, a given moment, alluring and authentic, that comes from an intuition that no science could ever measure. It's the art and manner of being inspired, trusting one's instinct and the people around you.

My company's mission is to create a new platform for a black artists in media and across the entertainment industry. I want to influence more African-American/African faces in various roles and build a creative agency to promote African and African-American artists worldwide.

My brand Rhare represents the uniqueness and creativity that make us who we are. I added an "H" to the word 'rare' because people forget that we're all humans despite being different.

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